SAP has just announced an agreement to acquire Gigya, the maker of access management software and customer identities. Upon completion of the purchase, Gigya’s operations, which have more than 300 employees, will be integrated into the Customer Hybris business unit of Customer Engagement & Commerce.
The business; whose financial terms are not disclosed; is expected to be completed in the last quarter of this year.
In a statement, the company says that Gigya’s identity and access management platform helps companies build digital relationships with their customers, enabling the management of the consumer’s profile; preferences and consent settings at the same time as customers keep full control of your data. Customers register and choose their consent options from Gigya; which responds adequately to the data privacy rules of each geographic area and manages compliance requirements.
Gigya currently manages 1.3 billion identities, with the goal of helping companies build relationships based on each customer’s identity.
Gigya has partnered with SAP Hybris since 2013 and has customers already using an extension of the SAP Hybris and Gigya solution. The acquisition, SAP notes; will allow teams to not only tighten the existing relationship, but also continue to grow based on this strong partnership.
“Gigya has a set of skills and knowledge that will significantly strengthen the SAP Hybris Profile solution and lead the emerging market for access management and customer identities;” said Carsten Thoma, president and co-founder of SAP Hybris. “Trust is the main currency to succeed in customer-oriented organizations. It is precisely on this premise that Gigya is known and recognized.”